Emma Coates Exits England U23 Position to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has left her position leading the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.
Transition Stateside
She takes over from Albertin Montoya, who was at the helm of the California club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“It has been a privilege to serve my time with the FA,” stated Coates. “The experience has been formative both on and off the pitch. Now, I feel ready and excited to challenge myself in a different setting.”
Coaching Pedigree
Since taking charge in 2023, Coates oversaw the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the WSL.
Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's abilities: “She is both an superb manager, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”
“Coates excels at leading of people and culture and has the tactical philosophy we were looking for,” she continued.
Bay FC's Journey
Bay FC had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its first year before struggling to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their new challenge. Emma, with Gemma, has played a crucial part in strengthening the pathway between the WU23s and the senior squad.”
“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates presided over the rise of a number of players to the national team, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has already commenced, with the aim to continue the development of the WU23 program in the future.
